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We are all entrepreneurs.

16 Jun

Today’s complex world demands new skills to recognize trends and make sense of them. This demands a new type of thinker with a new series of tools for creating, testing, and learning.

A new thinker you say, what kind?

An ‘Expert Generalist’, someone who can transfer knowledge across domains, someone who can see similarities and analogies others cannot. This is a concept developed by Art Markman, UT Austin Cognitive Scientist.

ABrush-Shaped Being, a person who has a broad specialization and correspondingly broad set of interests. This is a concept developed by Roy Blumenthal, a Visual Facilitator.

Both of these seek to combine breath with depth, the exact opposite of what is asked in most corporations today. This is the natural skill set of an entrepreneur, one who struggles to create a new business, testing and learning along the way, until they successfully execute an idea. An entrepreneur can sit in any organizational structure.

Fahrenheit 212 is a company comprised of these individuals, and is succeeding with this new skillset. It is a new consultancy that develops and executes ideas, straddling the wide divide between a design and management firm. Most interestingly, it has a stake in the profits of these ventures it enters into, much more of a partner, with skin in the game, than a consultant.

‘”Having an idea without knowing how it makes money is as valueless as knowing where growth lies without the idea,” says Geoff Vuleta, head of Fahrenheit 212, critiquing the stereotypical design firm and the classic management consultant.’

This interesting critique on the current state of the design and management consulting industry by Vuleta shows that in order to succeed, we must be broader than we have before, both as individuals and as businesses. We must become ‘Expert Generalists’ and ‘Brushed Shaped Beings.’ We must also take risks. We must be entrepreneurs.

There are tremendous opportunities in the world to live fantastic vibrant lives, making in dent in the universe. The traditional management skills won’t take you there. Find ways to make that difference, and bring creative change to the world.

Related: How the creator of Twitter, Jack Dorsey, made his idea real.

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  • http://royblumenthal.com/portfolio Roy Blumenthal

    Thanks very much for extending my ‘Brush-Shaped Being’ concept. And thanks muchly for attributing my work so handsomely.

    Here’s to the well-educated, ever-curious generalists!

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