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Stress. And Creativity.

04 Jun

Let’s talk a moment about stress.  We all have it in our lives.  The endless to-do lists, the demands of job, family, bills.  You know the drill.  For most of us, stress is a familiar part of everyday life.  A day without it is, well, vacation.  Stress and creativity have a tricky relationship.  It takes a fair amount of comfort to foster creative ideas.  I don’t necessarily mean feet-up, chocolate-nearby sort of comfort, but rather a lack of stress.  The best ideas come when we are least stressed; when taking a shower or driving for example.  And yet the pressure to perform is a constant.

An interesting report on NPR the other day spoke to this phenomenon.   Dan Ariely, author of “The Upside of Irrationality” says:

“… when it comes to creativity and problem solving and thinking and memory and concentration, it turns out you can’t will yourself to a higher level of performance. … instead, the high bonus actually got people to be very stressed.”

In his behavioral experiments, the higher the reward stakes (i.e. performance bonus), the less performance he got from his participants.  This caught my attention and I began to think how it could apply to the work we do at Drawing Down the Vision.

Businesses who want the most creative work from their employees, entrepreneurs seeking to see their ideas come to fruition, anyone who wants to get the most from their creative thinking, all are under a fair amount of stress to get things done.  But concentrating on this stress will only make it more acute.  Instead, relaxing a bit will let the ideas come in through the back door…via your sketchbook.

By tracking your thoughts in your sketchbook and putting ideas down on paper, you can simply and cheaply activate the creative thinking that is harboring your next big idea.  Drawing Down the Vision can get your team working together and drumming up new and innovative ways to solve problems to grow your business.

Give drawing a try.  It’s a whole lot less stressful than the traditional approach and you might get some amazing new ideas out of it!

Related reading: The No. 1 Habit of Highly Creative People
Related video: Dan Pink, The surprising truth about what really motivates us

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