The Creator of Twitter, Jack Dorsey, shared his top 3 keys to success at the 99% Conference. Jack advocates we ‘draw an idea out, recognize the situation around us, and immediately share it with people.’
First, ‘draw out your ideas.’
Drawing is all about ‘getting it out of your head and seeing it from a completely different perspective.‘*
Here is the original sketch by Jack for Twitter, circa 2000. It wasn’t practical at the time so he kept it aside in his nest of ideas.
Second, ‘recognize the situation is right.’
In 2000, Twitter would have failed.
However, in 2005, text messaging got big in the US. Jack was reminded of an original idea he had back in 2000, what came to be Twitter.
By having a historical record of ideas, an idea nest, you can reapply your ideas when the situation is right.
Third, ‘be open enough to iterate quickly.’
Your idea has to be more than idea, it has to be a solution to someone’s problem. Try to come up with a basic solution, and keep changing it until it’s just right. Learn fast and cheap on paper with sketches, in discussion with others, and in use with prototypes.
Finally, ‘act as an editor.’
Know when to stop, and start doing. To succeed, we must go from ‘idea, to drawing, to prototype, to commitment.’
* We call this different perspective the Diversity of Thought.
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