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Creativity, the door to good times and good business.

26 Sep

Scott Cook, the founder of Intuit who is also on the board of directors at eBay and Procter & Gamble, is all about unleashing human potential. If you haven’t noticed, so are we.

Economist Ideas Economy, Scott Cook

At The Economist’s Ideas Economy Conference, Cook discussed how human potential in the U.S. has waned. According to recent surveys, about 70% of American workers are not engaged: 20% are actively disengaged, and 50% are not particularly committed. This is bad for the disengaged employee, and for the disrepaired business.

Cook advocates, “The way to put human potential on steroids is rapid experimentation. Got an idea? Okay, what are the hypotheses underpinning that idea, and how can we rapidly test one or more of them?” This is what Drawing Down the Vision and drawing ideas out can help you and your team do. So, how can you get started?

We’ve learned in our workshops how scared most self-proclaimed non-creatives are of the blank paper and wet pen. Help make everyone comfortable and you’ll unleash the team’s true potential.

Let us know how things go!

via Fast Company

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